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James Lima, born in Sao Paulo, is a historian and journalist graduated from Catholic University (PUC) of São Paulo. He began his career in the music industry in the 90s at Continental East West (Warner Music), then moved to the label and distributor Eldorado, independent distributor Trama and founded the distributor Brazilmúsica! At Atração Recordings. While there, he managed more than 290 independent labels, expanding independent production of these two decades, always focusing on the diversity of the Brazilian music. In 2003, he created the Music News newsletter. The first daily bulletin of the Brazilian music market. Today, Music News has more than 20.000 music professionals registered from the entire Brazilian production value-chain, offering an open space in the formal music market for promotion and publishing of content produced by medium and small labels. In 2007, he founded the MN Agency, the first news agency specialized in music business. James Lima is in contact with the whole production chain of national music, working from the recording studio to the point of sale, with extensive experience in the private sector. He was consultant and coordinator of major music business events between 2006 and 2010, organizing seminars and round-tables of national and international businesses throughout Brazil, making room for dialogue and regional producers with medium and large companies, especially those in the digital area including majors and independent labels.

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Within the past years, demand for digital engagement solution has continued to grow at an intense pace, becoming a major driver of several industries. Empowering people to discover, share, and interact with any of their favorite media channel. The market has and continues to change, bringing with it new challenges. Respective markets players have had and will have to transform their companies significantly to keep up with new digital challenges. Anonimato Music Group accompanies them every step of the way. Our motto: “Think Forward, Think Digital”. Anonimato Music Group offers a wide range of engaging and innovative technologies, products and services for Social TV, Social Media and Digital Music. Our products and services intend to help various types of customers: Record labels; Publishers; Class entities; Telecommunications operators; Internet portals. Aggregators, content distributors; Based on the understanding of our clients’ objectives, Anonimato Music Group can assist at a variety of levels to achieve the desired results. Innovation, technology, creativity and passion remain core to everything we do and we aim to help our clients in generating new revenues in today and tomorrow’s challenging media eco-system. Who We Are We are headquartered in Rio de Janeiro with an office in Sao Paulo. Established in 2005, Anonimato Music Group has become a key player in the digital solutions landscape. Over the past five years, Anonimato Music Group has extended its vision from local to global, online and mobile to converging multi-channels, resulting in offering the most innovative solutions to its customers. What We Do Functioning as a business-to-business (B2B) and business-to-business-to-consumer (B2B2C) facilitator, IBCmediasystems acts as a partner between all industry players and consumers. Our Values Client Focus: we do our best to anticipate, assess and understand our customers’ needs, and provide them with the best solutions to exceed their expectations and help them develop their business. Expertise: we have experts in technology, consulting, the media, entertainment and telecom markets and we will continue to develop and recruit talented people to lead today’s and tomorrow digital transformation. Agility: we anticipate market changes to meet customers’ needs. We invest in state of the art technologies to be able to rapidly respond to customers’ demands in a fast changing market landscape.