Business Offer

Personal profile

Born in South Korea and raised in Germany, Lisa has been living in London for six years. After graduating with a M.A. in Music Business Management from University of Westminster, Lisa started her professional career as an Account Manager for digital marketing agency Influence Digital where she worked on award-winning social media campaigns for renowned entertainment clients such as Pathé UK, We Are FSTVL, Lord Of The Dance and Harvest Entertainment. In 2016 she left Influence Digital to focus on her long-standing passion for live music, joining music events company Sofar Sounds as the Global Social Media Manager. Working at Sofar not only helped Lisa expand her music industry network and further develop her digital marketing skills, but it also gave her the opportunity to regularly help run gigs in unusual settings and curate own show line-ups. One of the highlights was working on a global social media and digital advertising strategy as part of a massive partnership with human rights organisation Amnesty International that peaked in over 300 gigs on one day in aid of refugees, featuring artists like Ed Sheeran, Hozier, Gregory Porter and Emeli Sandé. In March 2019, Lisa joined the AWAL Recordings team in London as a Digital Marketing Manager and has since been successfully developing extensive digital campaigns for artists such as Lauv, Jade Bird, IDER, Millie Turner, Angie McMahon and many more. When she's not thinking up social engagement or audience development strategies, she likes to put on charity events, goes to plenty of gigs, film screenings and demos, tries to read more books, travels the world and occasionally (still) goes on tour with bands.

Company profile

AWAL is Kobalt Music's unique alternative to the traditional music label that offers artists a range of services without having to give up flexibility, ownership or control. With local offices around the world, AWAL's services include global distribution, marketing and release management, A&R, funding, playlist promotion, radio & PR, YouTube monetization, and access to real-time comprehensive music data through its own app. As a Kobalt company, AWAL is at the forefront of technology, empowering artists and driving transparency across the industry. Artists I work with include Lauv, Jade Bird, Nick Cave, Freya Ridings, The Wombats, The Kooks, Rex Orange County, The Tallest Man On Earth, Kim Petras, IDER, Angie McMahon, Jordan Mackampa, Millie Turner, and more.