Business Offer

Personal profile

Neeltje Mooring is a part time lecturer in Music Business at the University Inholland, based in Haarlem, The Netherlands. She is course leader in International Music Publishing at the Faculty International Music Management. In collaboration with Berklee College of Music, Boston (U.S.) she recently developed a mutual study program: International Music Publishing & Licensing. Neeltje Mooring is also active in the current music business with her own company SOLID as a rock. SOLID operates internationally as an independent sync agent and music supervisor, bringing music and images together in e.g. TV-series, adds, films and games. In the past Mooring achieved great success working as a Product Manager, Label Manager, and A&R Manager for several world known and respected record companies such as Sony Music, Epic Records, Double T Music, Idol Media and Flow Records. She is a 1994 graduate in Design & Communication at the University in Rotterdam.

Company profile

SOLID as a rock was founded by former record company executive Neeltje Mooring in 2007, and operates as an independent in marketing communication and creative music licensing. It specializes in music repertoire of new breaking artists and established artists in developing marketing strategies and brand campaigns. 'Music is a perfect way to communicate a message to the consumer, and it helps to increase the exploitation of the brand and the music repertoire or performing artist.' Says Mooring. SOLID works on music research, clearances, and music supervision with advertising companies, game developers/publishers, film directors and production companies. SAAR Publishing is the publishing fund (in cooperation with Talpa Music), scouting for new breaking artists and talented composers, helping to exploit their music repertoire worldwide.