Profil

Profil personnel

As a digital native with a strong background in the entertainment, music and marketing industry I have been working in leading positions for international clients and agencies such as Apple iTunes, BMW, MINI, Microsoft, Philip Morris, BBDO Interone Worldwide and the Serviceplan Group. I have a proven track record of pioneering new technologies as well as innovative music and video concepts. With a strong entrepreneurial spirit I have been exploring the cutting edge of marketing for brands, using editorial content such as music and video for interactive dialogue with the desired target group. Being a specialist for content marketing and branded entertainment I have realized integrated music strategies, custom built solutions for online video and Web TV fitting all screens, social media solutions as well as the respective editorial content for clients. I was also consulting Apple Inc. for special editorial programming of the iTunes store in Germany from 2005 to 2011, building and maintaining the iTunes Essentials department in Germany. As member of the board of the working group IPTV/Web TV of Bitkom, the German Federal Association for Information Technology, Telecommunications and New Media, I am involved in all aspects of the converging media landscape. I have received numerous national and international industry awards in the area of new media advertising, music marketing, app development and online video solutions.

Profil de l'entreprise

Originally founded in 2008 in Berlin Saint Elmo’s Entertainment is located in Los Angeles since 2012 with an US-office and a team of highly motivated creatives and digital natives. We develop individual content strategies for brands with a focus on music and video concepts in the changing digital media landscape. The Saint Elmo's Group of advertising agencies has offices in Munich, Berlin and Hamburg. Saint Elmo’s Entertainment is part of the Serviceplan network, which is the largest owner-managed advertising agency in Germany and showing a massive international growth. Our specialties: Branded Entertainment, Audio Branding, Web TV, Digital Storytelling, Content Marketing, Music Production, Music Publishing and Rights Clearance