Business profile of Bob Divney

Business Offer

Main activity: Record Label
Main genre: Alternative
Language skills: English

Sub-activities: Promotion
Sub-genre: Pop

Personal profile

Bob Divney has spent three decades in the business of music and has worked in all areas from music retail to sales marketing, from music distribution to video production and from promotion to artist management. As a VP of promotion, for Warner Music’s Reprise Record and VP of Promotion/Artist Manager at The Firm. Bob currently consults artists and independent labels in the areas of marketing, distribution, sales, promotion, A&R and video production in the constantly changing music landscape.

Company profile

The Artist Cooperative can be your mentor, resource, coach, and go-to for strategies and best practices. We offer a clear path to navigate the maze of options from distribution to release to marketing with our one-on-one or group consulting program. Your unique music deserves our unique strategies. The new business of music has flattened the world. Recording, distribution, marketing, and promotion are no longer under the purview of record labels. control and leverage belong rightfully to the artist. We can help you achieve your goals. The best way to compete in an oversaturated, disconcertingly competitive music marketplace is to be armed with knowledge. While the barriers to recording and releasing music have fallen away, the complexities of marketing, promotion, and best practices have become more overwhelming due to the myriad of distribution and marketing options. We can evaluate your project and offer practical solutions and a plan. Pasadena Records is an independent label that seeks to create partnerships with our artists.