Perfil

Perfil pessoal

I began my musical career at Conservatorio di Mantova in 1985, attending classic guitar. In 1988, I started studying contemporary music, jazz, harmony and composition. In 1990 I started an intense activity of live performing, studio sessions and productions. Between 1995 and 2001 I specialized in electronic music, DAW, studio productions and arrangements. In the same period I achieved a Master at Università Degli Studi di Parma with a specialization in Classic Litterature and Social/Economic Ancient History, and worked for over 7 years as an Archaeologist, and teaching as University Assistant, but this is another story... In 2005 I founded the independent Publishing Group SFEM, based in Parma and Berlin, working as Label Manager and Director of Classical Projects with EMI and Istituzione Casa della Musica (PR). From 2007 to 2012 I have also been teaching music and theory at Creativita Music Academy in Parma, and meanwhile working as Brand Developer and Start-up Manager for Scandinavian and European Independent Digital Distribution Companies. Since 2005 I have been also touring around Europe as performing artist and manager with several music projects, first of all Nokeys. In 2010 I co-founded the "Runners" Project (Berlin), an international "toolkit" for independent Music Business and artists. In 2012 I finally founded my own Music Business Consulting company, Mr.Luv, for Independent Labels & Publishing Companies: I operate for SFEM, NUOVA GENTE Ed. Musicali (of Gianni Bella), G7 MUSIC GROUP - CANTOLOPERA, and others, working as Music Business Consultant, Strategic Manager, Label Manager and Producer. In 2013 I started operating in International Music Sync environment, together with Antonio Laino of PROSINCRO. I am also member of the jury of Mediastars (Italian Advertising Awards), and I operate as freelance in discography, publishing, music business exploiting and brand development.

Perfil da empresa

- Consulting & Business Development Company - Music Business - Digital Marketing - Publishing - Communications - Music Productions - Synch Management it.linkedin.com/in/lucalanza/