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Interview: The Power of Airplay Promotion with Maurits Dofferhoff - Mar 3, 2025
Music2Deal: Welcome, Maurits! Airplay promotion is a crucial part of the music industry. Can you briefly explain what Airplay Promotion does? Maurits Dofferhoff: Thank you! At Airplay Promotion, we help artists and labels get their music on radio and streaming platforms. We collaborate with radio stations, curators, and DJs to create the right exposure. This not only increases a track’s reach but also boosts streams, Shazam searches, and even chart positions.
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Music2Deal: Many artists believe that streaming is everything these days. Why is radio still so important for promotion? Maurits Dofferhoff: Streaming is incredibly powerful, but radio remains a crucial factor in music promotion. It provides credibility, reaches a broad audience, and exposes tracks in places where streaming alone might not reach. We’ve seen that radio airplay directly impacts streaming numbers and helps tracks go viral. Many big hits still start on radio before they explode .....

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