Profil

Personal profile

Cornelius Ringe is Senior Partner of the Audio Branding Academy. He studied business administration at the University of Augsburg with major in advertising psychology and gained his PhD with his dissertation about "Brand Artist Partnerships" at Humboldt University Berlin. After some experience in music business at Universal Music, he worked as brand sound consultant at the audio consulting group. Afterwards he was consultant at Jung von Matt/brand identity. In 2009 Cornelius initiated the Audio Branding Academy in Hamburg. Since 2013 he is also responsible for Business Development at Berlin/Hamburg based sound branding agency WESOUND. As guest lecturer Cornelius introduced audio branding as subject at several universities, such as Humboldt University Berlin or University of Popular Music and Music Business Mannheim.

Company profile

http://wesound.de/en/ In 2011, Carl-Frank Westermann and Andres Arntzen founded WESOUND, a boutique agency focused on auditory brand development with offices in Berlin and Hamburg. WESOUND provides consulting, brand development, and design for brands with the goal of aligning the acoustic image of the brand with strategic objectives and enhancing the overall brand image. The agency comprises specialists who have multidisciplinary backgrounds with expertise in the fields of auditory brand strategy, sound design, communication and product design, scenography, and musicology.