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Evocative Records is a record label, talent management, music marketing & events coordination/promotion company. With western leadership stationed in its Asian headquarters, Evocative Records focuses on bridging the cross-cultural divide between east and west. This is achieved through Evocative Asia’s two main goals: To develop Asia’s talented singers and musicians to the point where they can be featured and appreciated on the world stage; and to promote the hottest western acts to Asian audiences hungry to expand their musical horizons.