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個人簡介

Head of Marketing @ Universal Music Austria, former A&R Manager for Universal Music. graduated Marketing- and Mediamanager with extensive knowledge of national and international media- and music markets. Apart from conception and conduction of traditional, target-group oriented Above-The-Line campaigns, strong focus on innovative marketing-strategies in particular of musical products and artists as brands. As well as Below-the-Line campaigning both on- and offline.

公司簡介

Universal Music Group (UMG) is the world’s largest music content company with market leading positions in recorded music, music publishing, and merchandising. The recorded music business discovers and develops recording artists and then markets and promotes their music across a wide array of formats and platforms. UMG's music publishing company, Universal Music Publishing Group, discovers and develops songwriters, and owns and administers copyrights to musical compositions for use in recordings, public performances, and related uses, such as films and advertisements. Bravado, UMG’s merchandising company, sells artist- and music-branded products via multiple sales point such as fashion retail, live performances, and the internet. UMG. Also includes Twenty-First Artists, its full service management division.