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Passionate about both - Indian & International music genres, this dynamic and enterprising Software Engineer & a hands-on manager, has turned the way the music industry in India communicates, networks & handles its web PR operations. Sudhir was the Editor-In-Chief of the IndianMusicTalks (The Official Indian Music Industry Newsletter) since its very inception. He was solely responsible for maintaining the web properties & web Relations of the Indian Music Industry (IMI). In recent times, his firm belief in the Future of Digital Music & global appreciation of his outstanding work in the Indian Music Industry, has propelled him into the position of the Managing Director (Asia Pacific) at Music2Deal Worldwide. With local representations in more than 30 countries across the world, Music2Deal based out of Germany, is a highly evolved online networking platform for the music industry professionals across the world. Music2Deal enables artists, managers, producers, publishers & record labels to communicate with each other and sign deals. The independent e-newsletter from Music2Deal circulated to over 45000 subscribers, which covers the music business in the Asia Pacific especially in India is the brainchild of Mr.Shreedharan and he heads the initiative in the capacity of the Editor-In-Chief. Sudhir has consistently capitalized on his popularity & growth in the Indian Music Industry to build strong relationships with the media, corporate heads of various Indian Music Companies & Indian artists. He has represented the Indian music industry on several Digital Music & Music Marketing platforms. He has also represented India on the Music Matters Panel at POPKOMM. His experience and knowledge of Music Markets have seen him convert innovative strategies into successful business systems that promote music digitally.